“When Tupac died, that’s when I started smoking marijuana again,” Tyson said. Although the 55-year-old had about a decade-long interlude in which he stopped usage, he resumed the habit in 1996 following the death of Tupac Shakur. Tyson, the chief brand officer of Tyson 2.0, has smoked marijuana for years and even puffed a joint during The Post’s interview. “It was brilliant,” Tyson said of his thoughts upon first hearing the idea for the edibles. The ear-shaped Mike Bites harken infamous memories of Tyson biting off part of Evander Holyfield’s ear, back in 1996, and - according to Bronstein - are back-ordered for the rest of the year. The company, which launched last fall, offers around 15 products, including one-ounce flower bags, vape pens, and a brand of edibles. Tyson 2.0 is very much part of the one-time heavyweight’s next act. Somewhat serendipitously, Tyson was inducted into the WWE Hall of Fame in 2012, on the same evening as the Four Horsemen stable that Flair famously led. Tyson, meanwhile, grew up a big pro-wrestling fan and has memories of Bruno Sammartino and Pedro Morales, and has appeared in the WWE and AEW as a performer. “And now we work together on the road a lot.”įlair added that he first encountered Tyson when the latter was at the pinnacle of his boxing career. “We exchanged numbers, and crossed paths a bunch,” Flair said. Tyson 2.0įor Tyson and Flair, teaming up in business is just another chapter in their years-long friendship. Ric Flair did not take a lot of convincing to partner with Mike Tyson in the cannabis business. Within a month, Tyson 2.0 had acquired a majority stake in Flair’s business entity, Ric Flair Drip, Inc., and will be using the wrestling legend’s trademarks, other intellectual properties - not to mention the man himself - to market strains of flower and edibles in the near future. It didn’t take Chad long to convince me.” I could tell by talking to him he was a good guy, and he knew I’d been friends with Mike for years. “I had no idea what it was about, but he said that maybe we could do some business together. “Chad invited me to lunch one day,” Flair, 73, recently told The Post in a joint interview with Tyson over Zoom. People eat Xanax like candy.The business deal between two legends and friends, Mike Tyson and Ric Flair, came together rather quickly.Ĭhad Bronstein, the co-founder and board chairman of the former boxer’s already flourishing cannabis business, Tyson 2.0, approached Flair with the intent of partnering on a line of edibles that “makes you go ‘Woooooo!'” It took me about eight weeks to get off it. Now it’s nonexistent because of these products.
Cannabis has relieved me of both of those. “Ambien and Xanax are the only two drugs I’ve ever taken - only to sleep, to relax,” Flair told the NY Post.
I’m thrilled to finally share the life-elevating products we’ve created with my fans and cannabis consumers around the nation.”įlair credits cannabis edibles with helping him get off Ambien and Xanax, the latter of which he used for over 30 years as a sleep aid. Recognized for its health and wellness benefits, cannabis helps me do just that. “My entire life has been about working hard, playing harder and putting forth positive energy.
They both connect with consumers and want their fans to be happy.”įlair told Benzinga that it was truly momentous to be launching Ric Flair Drip. “As with Mike Tyson, when Ric goes to market, people show up, and they want to know more. “Ric’s a marketing genius,” Bronstein said. In October the cannabis brand will be available in Arizona, Nevada and Illinois followed by Connecticut, Florida, Maryland, Massachusetts, New Jersey, Pennsylvania, Ohio and West Virginia later in 2022. Surely the threesome will have lots to say about the Flair-Tyson 2.0 partnership with Verano (OTCQX:VRNOF), which will help launch Ric Flair Drip across its 13-state network. “This is probably the biggest that’s come together for me in my life.”įlair, Tyson and Bronstein will all be at Benzinga’s Cannabis Capital Conference on September 13-14 in Chicago along with a slew of other outstanding speakers from all across the cannabis industry. They never come to fruition,” Flair said. “So many people come to me with business ideas. In an interview with the NY Post, Flair said one of the reasons he’s feeling confident the cannabis line will be a major success is Chad Bronstein, the brand’s co-founder, president & chairman. Now, as part of their dynamic partnership, comes Ric Flair Drip, which is ready to hit the shelves in several states in October. Ric Flair and Tyson 2.0 joined forces in March in what we knew would be a wildly successful heavy-weight cannabis matchup.